Cupcake creator Liz Berwick always wanted to publish her own recipe book.
So, Liz, who owns Eccleshall-based Simply Scrumptious Cupcakes, decided to approach Panda Press to help realise her dream.
Liz says: “I set up Simply Scrumptious Cupcakes around seven years ago. I also run my own cupcake-decorating and sugar paste modelling workshops, and work alongside Agatha’s Tea Party to create afternoon tea experiences and wedding party catering.
“However, writing my own book is something I always wanted to do. Around three years ago, I asked a copywriter to help me to think about how it would work and started to put the recipes together, one by one.
“The copywriter helped me to understand the importance of consistency and making sure the style of, for example, weights and measurements stayed the same throughout. It was a lot of hard work – I spent all summer putting it together – but it was completely worthwhile.”
Liz also commissioned photographer Amanda White to take a series of professional images to sit within the book, which includes tips on how to perfect piped frosting and advice on weights and conversions.
Meanwhile, once the content was drafted and the images were supplied to Panda Press, we were able to format the entire document ready for printing at our state-of-the-art printing press in Stone. We also provided a hard-copy proof to make sure Liz was happy before we finalised the print run of 1,000 copies.
The result is a beautiful collection of recipes and a self-published book to be proud of, which Liz has gone on to sell at her workshops, on Amazon and via her website.
Liz continues: “I found the Panda Press team very approachable and knowledgeable. Everything was extremely good quality and I found the price to be surprisingly reasonable.
“I found it useful to be able to talk to somebody about the different options available to me before we went to print – Panda Press was on hand to guide me through everything from design to layout and advise on how to create the finished look and feel of the book, which was really important to me.”